Mathias: By leveraging the 2030 Calculator and the Åland Index we were able to start a dialogue between brands and consumers. In this way, Doconomy is able to understand and communicate the perspectives of both the brand and the consumers. The existing infrastructure needs to support that shift.
In that vein, our vision is to build an ecosystem of services. Being first in the market meant we were able to create that infrastructure. But there is a lot to do to understand the data we need to collect and provide to effect change and deliver impact to many different stakeholders. It is both an opportunity and a challenge
My insights are translated into hope. No matter who you are and what you do, we are all human beings. Everyone is affected by climate change regardless of their roles, abilities, status etc. You can be a CEO in the daytime and a Dad in the evening. There are different responsibilities and leverage in addressing this crisis but we share the same goal and ambition.
For Doconomy it is critical to understand that this is an unstoppable movement with more and more people joining every day. Statistics show that 85% of the global adult population are committed to climate action. Consumers are ready to change and that is a big uniting factor across the world. Individuals hold the key to sustainable transformation worldwide, but we play different roles.
Johan: We believe that we are entering into an era of transparency. Fortunately, many companies we meet see a real opportunity to rebalance the relationship with their customers through enhanced accountability and responsibility. We are adapting at speed to this new era of transparency while gathering new evidence of consumer behavior. We believe market imperfections, irresponsible business practices, and lack of transparency, have created the current state of climate change. But we also believe that we can change the trajectory and bring about the change we all wish for. As an example, one of our partner banks conducted a survey among their client base which shows that 25% of them have changed their consumption as a result of using Doconomy’s services. This is clear evidence that we can motivate more informed decisions.
As part of this effort, we support science and academia in their in-depth research and analysis efforts and that’s why we have teamed up with The University of Oxford, WWF, and Stockholm School of Economics, to better understand how data will play as a driver of the shift towards more sustainable systems.