Sustainability is key to ensuring the survival of the planet, our societies and our way of life, even if the latter must change in order to achieve a sustainable future. I would say that sustainability is part and parcel of maintaining our life on the planet as we know it. Sustainability is also a way of understanding the environment, the economy and society. Being sustainable entails a whole new way of understanding your behaviour as a human being, worker, investor or a consumer. Sustainability requires that we challenge ourselves constantly: Am I doing my best to ensure a sustainable environment? Am I contributing to a more equitable economy? Am I considering the stakeholders affected by my actions and activities? Is there a better or more sustainable way to live and work? working? In a nutshell, sustainability brings about a new socio-economic paradigm that calls for a new mindset.
I welcomed Mr. Guterres’s address and his commitment to the global sustainability agenda. He made a bold and determined call to action. In that vein, I applaud the new UNDP campaign “Don’t choose extinction”. It represents the voice of 4 billion people who call for urgent action against climate change. The campaign cleverly uses the image of an extinct dinosaur shaming world leaders into action!