Fundamentally the objectives of the zero-carbon tour were threefold: Firstly, to raise awareness about COP26, get people, communities, businesses and organisations engaged with COP26 to understand the role that they could play in driving change. Secondly, we sought to gather carbon stories, which are tangible examples of what organisations have been doing to cut carbon and make progress against tackling climate change. Finally, the third objective was to gather credible net-zero targets and spread the word about what that means, so ensuring that we did some carbon jargon-busting helps people understand what net-zero, versus carbon-neutral, versus carbon negative, versus climate positive. Net-zero is the journey that we are all on. Carbon neutral and all of these other terms are very nice things that are good to have, but they are steps on the road to net-zero and must always be used and framed as such.
In terms of the achievements of the tour, we had over 8000+ people attend events and site visits across the country. We visited in total 125 different places and gathered over 200 carbon stories in total, covering 9,500+ kilometers. So those are some key stats but the biggest outcomes from the Tour were the stories and connections that people made at the events.